PJTSAU is at the forefront in the “Service of the Farmers”and is always striving to deliver the latest technologies developed in the University to the farming community through different means of communication. Realizing the importance of the electronic media as the most powerful tool to reach a large audience in the most effective manner in the quickest possible time with maximum accuracy, PJTSAU created the Electronic Wing, the first of its kind in the country to cater the Mass Communication needs relevant to Electronic Media that includes Public and private TV channels telecasting agricultural programmes for the benefit of the farming community. The electronic wing is involved in the production of Video capsule programs, Digital Video Discs, Quickies, Jingles, Information Kiosks and Agricultural Portals. Electronic Wing was established in November 2001 in the building of ATIC situated in the ARI campus, Rajendranagar, Hyderabad.

Mandate and activities

  • Popularization of PJTSAU technologies through electronic media
  • Technical and visual support to agriculture programmes of public and private TV channels, All India Radio
  • Production of interactive and descriptive DVDs on different crops and technologies
  • Production of Jingles &Quickies on agricultural aspects
  • Promotion and publicity of University news in print media periodically


Krishi Vigyan Kendra (KVK)

Krishi Vigyan Kendra (KVK) – Agricultural Science Centre, a grass root level plan scheme...


District Agricultural Advisory and Transfer of Technology Centres (DAATTCS)

Believing in the concept that every research scientist should also be an extension worker in...


Extension Education Institute (EEI)

The Extension Education Institute (EEI), Rajendranagar, Hyderabad established in 1962, is...


Electronic Wing

PJTSAU is at the forefront in the “Service of the Farmers” and is always striving to deliver...


Agricultural Information and Communication Centre (AI & CC)

The Agricultural Information and Communication Centre (AI & CC) & University Press was...


New initiatives in Transfer of Technology

Though the extension outreach is satisfactory through the limited extension network,